Nintendo, Heart Association Promoting 'Active Play' Games

Filed in archive New Games , Nintendo , Uses of Gaming Technology on May 17, 2010

Wanna stay healthy? Then watch out as Nintendo works with the American Heart Association (AHA) to come up with games on its Wii consoles as a means to stay active.

Among key points in their negotiations are Wii boxes which will soon include the AHA brand, a health summit to be hosted by both Nintendo and AHA, and displaying Nintendo consoles at future AHA health events. A web site known as www.activeplaynow.com. is also in the offing.

The two organizations have agreed to focus their partnership on the Wii Fit Plus, Wii Sports Resort, and the original Wii console. Boxes for these products will bear the AHA stamp of approval, and will suggest consumers to buy active-play games.

Hopefully this will make people think about a healthy approach to living and how maybe active-play video games can be included in a healthy lifestyle.

A health summit featuring representatives from health sciences, health care, research, fitness, and video game industries will be hosted both by Nintendo and AHA although no date has been set yet.

Nintendo will be featured at Start! Heart Walk events this fall, including those in Dallas, San Francisco, Chicago, Seattle, and Atlanta from September through November. Participants will be able to try out the Wii consoles.